Juliet Anammah is a Consumer Behavior and Strategic Planning Senior Executive with expertise in global trends analysis, operating model design and execution, and building collaborative partnerships.
She possesses over 28 years of experience managing the development and implementation of strategic roadmaps, improving competitive positioning and financial performance of consumer goods companies.
Until January 2020, Juliet led Jumia Nigeria as Chief Executive Officer, leading the e-commerce giant’s transition from an online retailer to one integrated marketplace, logistics, and payment digital platform.
She serves on the Board of CGAP, a nonprofit agency funded by IFC/ World Bank and other DFIs. Her focus is on improving financial inclusion in the developing world. In 2018, she became a member of the Nigerian Industrial Council, a group of private and public sector professionals appointed by the President of Nigeria to define policies supporting the country's industrial development.