Adunola Okupe is a lecturer of sustainability and strategy at Lagos Business School, Pan-Atlantic University, Lagos, Nigeria. She is also a senior advisor with Red Clay, a tourism advisory practice.

Her research and teaching interests are in the areas of behavioural economics to understand decision making as regards leadership for societal change, socio-cultural leadership, tourism and leisure studies and the impacts these have on the sustainable development agenda.

She has significant research and consulting experience in the Travel & Tourism industry and has advised on global policy issues in the leisure and tourism sector in Europe, Asia, and Africa. She has provided development advisory services to the tourism and leisure industry, working on feasibility studies, implementing master plans, and determining the economic, social, and environmental impacts of projects. She also has experience in tourism urban planning. She regularly contributes to industry reports, magazines and speaks on tourism and hospitality in Africa at international conferences and summits.

Adun holds a First-Class honours degree in Business Economics from the University of Keele (2006) and Masters in Development Studies from the School of Oriental and African Studies, University of London (2010). She holds a Doctor of Philosophy in Strategic Leadership in the Tourism Industry from the University of Surrey (2014). Her post-doctorate was completed at the University of Edinburgh. She is a qualified chartered accountant with the Institute of Chartered Accountants of Scotland. She is a fellow of The Higher Education Academy and a member of the Academy of International Business. She has been a reviewer for Journal of Cleaner Production. She is on the board of Open House Lagos, Kadara Heritage Foundation and a member of Legacy 1995 and the Nigeria Field Society.

Her current consulting work are in the areas of value-chain mapping of creative and cultural industries in Nigeria, sustainable tourism development and tourism urban planning.